Glow Culture Australia started with a simple feeling: I always felt more confident with a healthy, bronzed glow, but I didn't always have the time to book a spray tan or spend ages getting ready. I wanted an easy way to look and feel my best from home, whether that was for a last-minute dinner, an event, or just because I wanted a little extra confidence.

But every product seemed to require a different applicator. Tanning mitts were great for my arms and legs, but they weren't built for the detail, my hands, feet, face or décolletage, where precision actually matters. Makeup brushes gave me that precision, but they were too small for my body, and I didn't want to use the same brush for makeup and self tan. Applying by hand left stained palms and an uneven finish every time.

I couldn't find one beautifully designed tool that did it all, so I decided to create it.

The hardest part came after launch. You spend so long imagining the moment your product finally exists, only to realise that's when the real work begins. Our first manufacturing run came back with 300 of 500 labels misaligned, and there were weeks where sales were slower than I'd hoped. I started to wonder if people understood what I'd spent so long building.

Looking back, it wasn't the product, it was how I was explaining it. I hadn't clearly said what problem The Glow Brush™ solves or the feeling it's designed to create. So we went back to the foundations: refined the messaging, focused on the confidence and simplicity behind every product, and kept coming back to one idea. Beautiful results start with beautiful application.